The first and the most important job of any direct mail envelope is to get itself opened, and one of the best ways to make sure it does is by creating an eye-catching design.
The main goal of grabbing the recipients’ attention the moment they first land their sight at your mail must be kept in mind while crafting the perfect design for your direct mail marketing services.
Here are the 4 most effective ways that you can use to achieve this goal:
1. Use Solid Colors
Colors subconsciously play a huge role in our decision-making. With the right color, you can make your audience feel what you want them to feel and see what you what them to see.
A simple plain white is not always the right choice. Especially when you’re after getting your mail opened, this is where you can use the power of solid colors.
One of the best colors that is proven to attract human attention is the red color. You can use it as the outer color of your envelope, or you can go for a full-bleed 4-color image as well.
2. Use an Intriguing Headline
Research shows that 8 out of 10 people will read a headline while only 2 out of 10 will open the mail. Therefore, choosing the right headline will determine whether your envelope will get opened or not.
The best direct mail marketing services give a ton of focus on their headlines.
Try to push some emotional buttons using personalized and provocative headlines. You can even use specific numbers and data in your headline.
3. Customize Your Windows
Windows are an important tool when it comes to your envelope design, and many direct mail marketing services tend to overlook it. They can be intelligently used to tease the inside contents.
Try to add an extra window that is right next to your address window. You can even place one at the back of your envelope or on both sides.
4. Pick the Right Shape & Size
It’s important that your envelope is handy and easy to read for your recipients—one way to ensure that it is by choosing the right size and shape.
The most commonly used size is the #10, but you can go for other choices as well. As for the shape, you can either go for a custom shape-cut or the classic standard shape.
The choice is yours; just ensure the envelope stays appealing.
Using these four important practices for making your direct mail envelopes will ensure that your customers and prospects open your mail and get the message that you want them to get.
It’s highly recommended that you use all of these tactics in a proper combination to get the best results. Each has its own unique key role in getting your prospects.
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