Why Is Alexa+ So Bad? is currently attracting attention in the technology world.
Experts believe this development may influence how digital platforms evolve
over the coming years.
The topic has already sparked discussions among developers, analysts,
and industry observers who are closely monitoring how the situation unfolds.
When I first mounted Amazon’s new Echo Show 15 on my kitchen wall, I was enthusiastic about its potential as a hands-free entertainment device. I enjoy listening to music or playing YouTube videos in the background as I’m cooking dinner. So moving that from my phone and onto the wall, with Amazon’s upgraded Alexa+ AI voice assistant that I can prompt hands-free, sounded like a winning combo.
But now, after more than a month with Alexa+ on this 15-inch screen, I’ve concluded that Alexa+ simply doesn’t work well and lacks the basic reliability I need from a smart home device. Yes, it’s still in early access, but it maneuvers like an unpredictable toddler smashing around and half-completing tasks.
The company reworked its well-known voice assistant in 2025, putting generative AI at the core of this new experience. As of earlier this year, Alexa+ is available to all Amazon Prime subscribers in the US. Echo owners are automatically switched over to the new version but can go back by asking to “exit Alexa+.” It’s not clear how long this will remain an option.
Alexa+ is designed to be better at understanding your requests, more personally tuned, and capable of more natural conversational interactions rather than rigid commands. To me, it felt like interacting with a synthetic bridge troll haranguing me until I said the magic combination of words. The AI assistant can be so persnickety that I let out an exasperated sigh at least once during every interaction in my kitchen as I trudged over to the remote or touchscreen in resignation to finish something Alexa+ struggled to accomplish.
Amazon markets Alexa+ as a service that can help automate multiple tasks in your life, like ordering groceries and booking an Uber. I’m not here to order a ride from my voice assistant; I just want some entertaining distractions as I scrub the dishes.
It has become a running gag in my household trying to guess what musician Alexa+ will play on YouTube when requesting a song. A request for some Charli XCX was answered with Sombr’s “Back to Friends.” Instead of The Black Keys, I got Alabama Shakes. When it’s not playing a similar artist, Alexa+ sometimes searches a phrase on YouTube and leaves me to choose a video from the results.
If I meticulously phrase my requests in highly specific ways, then I could occasionally get what I wanted. for instance, “Play the song ‘Best Guess’ by artist Lucy Dacus on YouTube” worked as a wordy but successful prompt. But wasn’t the pitch of generative AI that it’s better at knowing my underlying intent? That it should be more of a conversational experience?
Less meticulous prompts to Alexa+ didn’t go as smoothly as the wordy examples. “Play a song by Lucy Dacus” just gave me the YouTube search, “Play a song by Lucy Dacus” verbatim. Bots will be bots. Trying again, I put in another request: “I want to hear a Lucy Dacus song.” This led to a glitch where Alexa+ failed to search for anything and dropped me back to the home screen.
How about some videos? Even though the new seasons of RuPaul’s Drag Race are not as good, I still enjoy watching with friends at the bar on Friday nights. A teaser is always posted on YouTube before the full episode airs. So, I said, “Play the teaser for the upcoming Drag Race episode.” This first attempt was also a bust. Alexa+ claimed this wasn’t a supported action, and it searched for “related content” instead. I tried a few times, switching up the phrasing to finally get through to the clip.
Maybe switching video apps would get me better results, so I tried HBO Max. On my home screen, Alexa+ showed me a thumbnail for The Pitt as a TV series I should check out next. Sure, why not? Seems like everyone else is watching that show, so I’m curious. After asking multiple times, the most Alexa+ could do via voice control was open the HBO Max “Who’s Watching” page.
After it failed at this, I followed up by asking, “Alexa, did you play an episode of The Pitt?” The AI assistant claimed multiple times that it was actually playing an episode when it was in fact not. Alexa+ said I wasn’t seeing the show because it was paused. When I asked the bot to resume the supposed episode it was playing, it replayed some nature sounds I had on earlier in the day.
I considered maybe this was just beyond what Alexa+ was meant to do. I asked the bot if it could play videos on my logged-in HBO Max account. It enthusiastically responded that it definitely could do that for me, then just opened the same “Who’s Watching” page again and stopped. That was the last straw. We’re no longer on speaking terms.
Other developers building automation tools, like Google, Anthropic, and OpenAI, have released improved software over the past few months that is noticeably better at navigating apps and websites on behalf of users. None of these are perfect, but Amazon is lagging with Alexa+.
This is not a service I would pay for, and I was also left wishing I could pay to install a different company’s voice assistant into the Echo Show 15. Alas, I guess the mounted screen is just going to have to come down from my kitchen wall.
Why This Matters
This development highlights the rapid pace of innovation in the technology sector.
Companies are constantly pushing boundaries in order to stay competitive.
Analysts suggest that such changes could influence future product design,
user expectations, and industry standards.
Looking Ahead
As technology continues to evolve, developments like this may shape the next
generation of digital services and consumer experiences.
Industry watchers will continue to monitor how this story develops and what
impact it may have on the broader technology landscape.