‘GeForce 3 was such a transition for us’: Nvidia’s Jensen Huang looks back on 25 years of the classic graphics card is currently attracting attention in the technology world.
Experts believe this development may influence how digital platforms evolve
over the coming years.
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Launching in 2001, Nvidia’s GeForce 3 series marked an significant step for Nvidia, as reported by CEO Jensen Huang. In a YouTube video, Huang celebrates the 25-year anniversary by waxing lyrical about the card and what it means for the company.
“We introduced really the first successful mainstream graphics accelerator, Riva 128 and subsequently Riva TNT, Riva TNT2, and what we did well was recognising the graphics pipeline is really deep. Where we intercepted it was at exactly the right place.
“That entire pipeline stage, including the intense memory traffic, the texture processing, all of that was done in hardware.”
He argues that computer graphics, at the time, “was looking exactly the same”.
Nvidia’s goal was reportedly to serve as a tool to get games looking different and expressive. The GeForce 3, with its pixel shaders and more flexible architecture, allowed a level of creative freedom to game developers. Huang argues that artists in games “can’t be pre-coded.”
Huang spends time reflecting on not only what the GeForce 3 did, but what has changed since. He notes the relatively small number of transistors in the GeForce 3—30 million—versus the several hundred billion that chips are working with now.
One other big change is power draw. Huang says, “This is what? 35 watts? We’re now pushing on 3,500 watts.”
Even looking at the 130 W-575 W needed to run the RTX 50-series cards, games have come along an incredible amount in the 25 years since the launch of the card. Gamers picking up the GeForce 3 in 2001 would be treated to classics like Max Payne, Civilization III, Microsoft Flight Simulator 2002, and Baldur’s Gate II: Throne of Bhaal.
Gamers playing games now can play graphically impressive titles like Microsoft Flight Simulator 2024, Baldur’s Gate 3, and other games that aren’t just sequels to older games.
There were three central GeForce 3 cards: the GeForce 3, GeForce 3 Ti200 and GeForce 3 Ti500. The $500 GeForce 3 was considered the high-end card (which is a far cry from the $2,000 MSRP of the Nvidia RTX 5090), where the GeForce 3 Ti500 came in at around $350 and the GeForce 3 Ti200 fetched $150.
All three had a 128-bit bus, 64 MB of memory, four pixel shaders, one vertex shader, and they were all based on the 150 nm process size.
Still, as games of its era proved, great experiences aren’t just about what you’ve got under the hood. And PC gamers were eating good in 2001, with all hundred or so MB of memory, and a CRT in tow.
James is a more recent PC gaming convert, often admiring graphics cards, cases, and motherboards from afar. It was not until 2019, after just finishing a degree in law and media, that they decided to throw out the last few years of education, build their PC, and start writing about gaming instead. In that time, he has covered the latest doodads, contraptions, and gismos, and loved every second of it. Hey, it’s better than writing case briefs.
Why This Matters
This development highlights the rapid pace of innovation in the technology sector.
Companies are constantly pushing boundaries in order to stay competitive.
Analysts suggest that such changes could influence future product design,
user expectations, and industry standards.
Looking Ahead
As technology continues to evolve, developments like this may shape the next
generation of digital services and consumer experiences.
Industry watchers will continue to monitor how this story develops and what
impact it may have on the broader technology landscape.