There is fresh movement around The July Fashion News Making Major Waves, and the story is worth a closer look.
We pulled together what is known so far and what it could mean for the people following it.
And just like that, it’s already July. Somehow, June is in the rearview mirror, and summer seems to be flying by. But that’s not to say there aren’t plenty of pool days and beach outings ahead — not to mention a few heat waves. While you may be at the point of reaching for a ribbed tee and linen pants on repeat, don’t let your sartorial batteries lose their charge. If anything, July is already delivering a steady stream of fashion news, from new collections and store openings to celebrity-fronted campaigns.
In terms of summer shopping, Agolde’s latest launch is sure to please. The denim brand recently expanded its ultra-soft, lightweight Flyweight fabric — crafted from 70% lyocell and 30% cotton—across 17 styles spanning denim, jackets, and shorts. For something a bit dressier, turn to Meshki’s new The Collector collection, which features special occasion-ready dresses and office-approved separates. There are also plenty of celebrity campaigns to admire, including Chanel’s latest Coco Crush ad starring singer and brand ambassador Gracie Abrams.
Without further ado, scroll below for a breakdown of July’s noteworthy fashion news. As always, this post will be updated throughout the month — so don't forget to check back.
Fashion label Alex Mill and bathroom accessories brand Quiet Town launched their second collaboration on July 8, following their first partnership in 2021. Crafted from ultra-colorful canvas remnants from Quiet Town’s signature shower curtains, the one-of-a-kind, limited-edition capsule reimagines Alex Mill favorites through the lens of Quiet Town’s playful aesthetic. Standout pieces include the brand’s iconic Work Jacket, easy shorts, and signature tote.
Frame’s Tennis collection is back, launching July 10 — intentionally timed to coincide with Wimbledon finals weekend. Spanning 23 pieces, the women’s and men’s line features styles designed for both on- and off-court wear, including fiery red jackets, athletic shorts, cable-knit sweaters, tennis dresses, and other sporty staples. To celebrate the collection, Frame will serve the tournament’s iconic strawberries-and-cream dessert alongside signature Pimm’s at select stores around the globe. Yum
On July 10, Louis Vuitton unveiled its High Summer capsule, a collection of playful, joy-sparking ready-to-wear that's just as suited to a pool party as it is to a day on the tennis courts. Designed to slip easily into a suitcase for all your warm-weather adventures, the line features breezy dresses, ultra-light denim, polo shirts, bucket hats, silk squares, and more seasonal essentials. Lightweight fabrics are at the heart of the collection, including cotton poplin, raffia-inspired tweed, and crochet-effect knitwear.
On July 8, Loro Piana debuted its Fall/Winter 2026 campaign, titled A Day in Houston, Within the de Menils' Cultural Landscape. according to the data a press release, the luxury label chose to spotlight Houston because John and Dominique de Menil, pioneering French-American art collectors and philanthropists, played a pivotal role in shaping the city’s cultural landscape. “As collectors, patrons, and believers in art as a way of life, they left an indelible imprint, founding a series of institutions that continue to define it,” the release states. Photographed by Mario Sorrenti, the campaign unfolds across many of the spaces they helped establish. (The photo above, for instance, was shot at The Menil Collection in Houston.)
“Working on this campaign for Loro Piana within the extraordinary de Menils’ landscape was truly inspiring,” Sorrenti shared. “The synergy between the collection's refined elegance and the timeless, art-filled environments created by John and Dominique de Menil was profound. It allowed us to capture a natural, unforced beauty, a quiet dialogue between the clothing and these spaces that felt both intimate and expansive.”
Sydney-based label Meshki launched its latest collection, The Collector, on July 7. Priced between $55 and $245, the line eschews fleeting trends in favor of a focus on texture and form, with slinky maxi dresses and flowy separates among the standout pieces. Key fabrics and details include fluid satin, corded lace, custom organic hardware, and vintage-inspired botanical motifs.
Much to the delight of Agolde shoppers, the denim brand is expanding its new, innovative Flyweight fabric to additional categories. Already a bestseller, the material is crafted from a blend of 70% lyocell (made from wood pulp) and 30% cotton and is designed with fluidity, drape, and softness in mind. Now, the Flyweight collection spans 17 styles across denim, jackets, and shorts, with customer favorites like the Indra Short and Low Curve Jean included in the lineup.
On July 6, Tiffany & Co. unveiled its Love & Celebration campaign starring Academy Award-winning actor Mikey Madison. The campaign spotlights the luxury jeweler’s new Sixteen Stone by Tiffany solitaire diamond ring, which, according to the data a press release, was inspired by Jean Schlumberger’s iconic 1959 design. (During his tenure at Tiffany & Co., the French jeweler served as a vice president and became one of the first designers to sign his own work.) An official house ambassador, Madison models the engagement ring in the imagery against what appears to be the New York City skyline.
On July 5, concept store Lang opened a new flagship at ROW DTLA, a mix of independent shops, dining destinations, and creative offices in Downtown Los Angeles’ historic Arts District. (Lang’s first location is at 441 Gin Ling Way in Central Plaza.) At the new store, customers can shop a curated selection of Asian-founded brands and objects. The opening coincides with the debut of an exclusive collab with PONDER.ER, a queer Hong Kong-based design duo.
She’s a bona fide Chanel girl. As an ambassador for the storied fashion house, Gracie Abrams fronted its latest Coco Crush campaign, modeling jewelry from the collection. In the images, the “Close to You” singer lounged poolside, wearing the line’s signature quilted motif in the form of a choker and ring, along with a few dainty ear cuffs. Abrams was joined by model Mona Tougaard, who sported equally luxe pieces from the Coco Crush collection.
On July 1, Detroit-based lifestyle brand Shinola unveiled the latest installment of its Great Americana series, honoring comedian and Detroit native Gilda Radner. Designed in collaboration with Radner’s estate, the limited-edition collection includes two Detroit-assembled watches and a leather jewelry case. To accompany the launch, Shinola released a campaign starring Molly Shannon, Alan Zweibel, and Ashley Padilla, all of whom have been influenced by Radner’s legacy.
On July 8, Ganni and Disney unveiled the third chapter of their collaboration, inspired by the classic characters Daisy Duck and Minnie Mouse embarking on a girls’ trip to Paris. The 12-piece capsule collection features a new assortment of graphic T-shirts — in both ringer and classic styles — plus relaxed sweatshirts, printed tote bags, and other playful accessories. As part of the rollout, the brands also hosted a select group of influencers and editors in Paris to celebrate the fresh slate of designs.
For the release of its new Dusty Orchid Collection, UGG called on three rising stars to front the campaign: singers Adéla and Molly Santana, and model Paloma Sandoval. Photographed against city scenery with pink details, the images show each of the Gen Z stars modeling the collection, which features four of the brand’s signature styles in the updated rosy shade: the Classic Mini, Classico Micro, Lowmel, and Quill Mary Jane.
On July 1, Pandora announced its new platform, Pandora Wonders, which “emphasizes the brand’s commitment to daring, playful design, and exquisite, artisanal craftsmanship,” according to the data a press release. For the initiative’s first chapter, the jewelry company partnered with fashion stylist Harry Lambert on a collection of 11 dangle pearl charms. All made from unique freshwater pearls, the designs include whimsical shapes like ice cream cones, space rockets, mice, mushrooms, pufferfish, and more.
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