The topic of Microsoft is reportedly making two dream devices for Surface fans, for a high price is currently the subject of lively debate — readers and analysts are keeping a close eye on developments.
This is taking place in a dynamic environment: companies’ decisions and competitors’ reactions can quickly change the picture.
The past few days have been a bit of a rollercoaster ride for fans of Microsoft’s Surface devices. We’ve only just recovered from the realisation that Microsoft’s flagship Surface PCs are $500 more now than they were on release, due to rising memory and storage costs. Now, there’s apparently some good news on the horizon; Microsoft is working on a new version of the Surface Laptop 8 and Surface Pro 12, albeit you should probably cast aside any thoughts on the models being cheap.
As reported by Windows Central, which cites ” sources familiar with the plans,” we should see a new Surface Laptop 8 and Surface Pro 12 coming this year. Unlike Microsoft’s usual patterns, this time around, the Intel version (running Intel Core Ultra 3 chips) will release first in the spring, with the Snapdragon variant (running Snapdragon X2s) in the Summer.
The devices will begin with 16GB of RAM and 256GB of storage, but you can go up all the way to 64GB RAM and 2TB storage in the more premium models. Also, the Surface Laptop will come with an OLED screen, a first for the range of devices. However, in terms of look and feel, these new versions shouldn’t be too different to the ones we know and love right now.
Unfortunately, that just leaves us with the pricing. Windows Central claims that there will be no $599 device to compete with the Apple MacBook Neo, and will instead be placedd in “premium and ultra-premium pricing categories.” Given how Microsoft recently did a huge price increase on its devices, it’s fair to say that cheap hardware isn’t on its cards right now.
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Why it matters
News like this often changes audience expectations and competitors’ plans.
When one player makes a move, others usually react — it is worth reading the event in context.
What to look out for next
The full picture will become clear in time, but the headline already shows the dynamics of the industry.
Further statements and user reactions will add to the story.